Across Europe, wellness is shifting from luxury escapes to daily, personalized...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

Across Europe, wellness is shifting from luxury escapes to daily, personalized rituals. We’re seeing digital communities and mood-focused fashion rise, all backed by regulated care standards. It’s grounded, practical, and fits our busy modern lives.