AI search is difficult to track because results are non-deterministic and vary...

https://telegra.ph/Entity-Disambiguation-for-Brand-Mentions-How-to-Stop-Your-Brand-from-Being-Misidentified-05-04

AI search is difficult to track because results are non-deterministic and vary wildly by location. Standard rank tools simply can't capture this. That is why high-performing teams build custom stacks