Changing your SaaS pricing can boost revenue but often lowers conversion rates....

https://www.scribd.com/document/1071134597/Should-I-Roll-Back-Pricing-After-Conversions-Fell-31-129260

Changing your SaaS pricing can boost revenue but often lowers conversion rates. In this article, we explore a real case where a 31% drop in conversions coincided with a 22% lift in overall revenue