Entertainment is moving away from passive viewing toward active participation....

https://zoom-wiki.win/index.php/Why_Your_Banking_App_Thinks_It%E2%80%99s_a_Video_Game:_The_Rise_of_Gamification_in_Everything

Entertainment is moving away from passive viewing toward active participation. By designing for mobile devices first, apps now adapt to your unique tastes and invite you to play along with live events. You are no longer just watching a screen