Get more from your Google Ads agency: agree on shared goals, set up tracking...

https://wiki-mixer.win/index.php/What_Should_I_Do_When_a_New_Competitor_Starts_Bidding_on_My_Keywords%3F

Get more from your Google Ads agency: agree on shared goals, set up tracking before spend, and judge lead quality, not just lead count. Use structured tests, change one thing at a time, and review results together to decide what to do next with confidence