Niche publishers often have an edge because they focus on specific topics that...

https://mill-wiki.win/index.php/Why_Do_Niche_Creators_Sound_More_Credible_Than_Big_Outlets%3F

Niche publishers often have an edge because they focus on specific topics that people really care about. When creators understand their audience’s search intent and build a community around shared interests, they earn trust and loyalty