Managing your company reputation requires more than basic SEO. When you navigate significant leadership changes, your digital presence can become cluttered with outdated information
Fishing boats depart at dusk with flying flags fluttering, gulls tailing the wakes as orange mild dissolves to blue.
Your digital reputation is more than just a list of links. When you navigate significant leadership changes, your online footprint can become a liability if the narrative is not carefully managed
Back when I was in-house, we spent all our time obsessing over blue links. Today, it’s about appearing where people actually ask questions. I’ve spent the last month testing the top GEO platforms for 2026
Clients stopped caring about top-10 rankings months ago—now they want to know why they’re invisible in ChatGPT, Perplexity, and Google AI Overviews. If you’re still just reporting on blue links, you’re losing the room
The days of obsessing over blue links are over. If your agency isn’t optimizing for the new AI-driven landscape, you’re already behind
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As search shifts from blue links to AI, tracking your brand's presence in ChatGPT, Perplexity, and Google AI Overviews is non-negotiable. I spent the last few weeks stress-testing the top GEO platforms for 2026
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Improve your web page’s E-E-A-T. We make stronger writer alerts, citations, and content material first-rate to strengthen confidence and ratings.