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1. Look, I’ve invested heavily in video content over the last year, but measuring true ROI still feels murky to me. Has anyone cracked a reliable way to tie video views directly to sales conversions? I’m using Google Analytics but it feels a bit indirect.

https://simonoaeq490.yousher.com/why-treating-video-as-an-operational-asset-beats-polished-advertising-that-feels-inauthentic

1. Look, I’ve invested heavily in video content over the last year, but measuring true ROI still feels murky to me. Has anyone cracked a reliable way to tie video views directly to sales conversions? I’m using Google Analytics but it feels a bit indirect