Rank tracking is dead. We used to obsess over position one, but AI Overviews...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dead. We used to obsess over position one, but AI Overviews changed the game. European sites now face a 30% CTR drop due to zero-click results. You cannot rely on static monthly reports