Scaling across Europe is a headache, and most teams hit a wall when organic...

https://elevatedigital.hk/blog/challenges-of-running-successful-seo-campaigns-in-the-european-market-4565

Scaling across Europe is a headache, and most teams hit a wall when organic traffic tanks during a multi-market rollout. If your latest migration resulted in a massive dip, you’re likely mismanaging your hreflang tags