Search is evolving from blue links to conversational answers. Agent-first...
https://www.fastbookmarks.win/search-is-shifting-from-blue-links-to-conversational-ai-answers-this
Search is evolving from blue links to conversational answers. Agent-first search means platforms like ChatGPT or Gemini now resolve queries before a user ever hits a website. SEO teams must pivot to Answer Engine Optimization to remain visible