Suppressing negative news by burying it on page ten of search results is a...

https://dibz.me/blog/why-is-removal-called-the-gold-standard-in-reputation-management-1081

Suppressing negative news by burying it on page ten of search results is a temporary fix. It leaves the damaging content live, waiting for a single algorithm shift to pull it back into the spotlight. True reputation management is about permanence