We love a gamble, and apps know it. By weaving structured uncertainty into our...

https://www.beacon-bookmarks.win/we-crave-surprise-and-apps-know-it-through-immediate-feedback-loops-they

We love a gamble, and apps know it. By weaving structured uncertainty into our feeds, they trigger immediate feedback loops that keep us scrolling. It’s the engine of the attention economy, turning our natural curiosity into a product.