What Zero-Click Searches Reveal About Inactive Listings — and Why Google Isn’t the Whole Story

https://www.hotel-bookmarkings.win/how-a-one-call-bounce-forced-a-roofing-company-to-rethink-faq-pages-and-reclaimed-lost-leads

Most businesses assume inactive listings simply mean a missing Google Business Profile update. Google is the largest player in local search, but it is not the whole story