When a negative review or post appears, your immediate reaction matters more...

https://blogfreely.net/neasalnfbo/h1-b-how-to-keep-your-ads-and-landing-pages-converting-when-your-reputation

When a negative review or post appears, your immediate reaction matters more than the criticism itself. Panicking or firing back often turns a small spark into a wildfire that burns your reputation and hits your revenue