When a SaaS Company Tried to Migrate Billing Without Owning the Fallout: Priya's Story
https://bizzmarkblog.com/why-composable-ai-personalization-projects-collapse-when-delivery-models-dont-match-reality/
Priya was the VP of Engineering at a mid-stage SaaS company that had outgrown its patched-together billing system. Customers were furious about invoicing errors. Salespeople lost deals because pricing couldn't be modeled