When SaaS companies raise prices, they often see a dip in conversion—sometimes...
https://wiki-cable.win/index.php/What_Is_the_Difference_Between_Conversion_Rate_Drop_and_Demand_Drop%3F
When SaaS companies raise prices, they often see a dip in conversion—sometimes as much as 31%—but a revenue lift that can reach 22%. This article explores how switching to Sequential Mode lets you track these tradeoffs in real time