When your business information is scattered or incorrect across the web, search...

https://www.logo-bookmarks.win/accurate-directory-listings-are-the-backbone-of-local-seo-when-your-nap

When your business information is scattered or incorrect across the web, search engines lose confidence in your location data. Keeping your name, address, and phone number consistent—or NAP consistency—prevents search engines from penalizing your site