Will grain-free horse feed UK Ever Rule the World?

http://www.coastalnewsnow.com/news/story/603272/with-half-of-britains-horses-overweight-bifid-launches-grainfree-lowsugar-feed-for-the-nations-gooddoers.html

Horse feed recovery feed promotes gut health, appetite and stable condition after sickness, travel or heavy work. Made with fibre, mineral salts and key nutrients, it supports horses build strength and come back to peak performance.